Genetics and Wellness
Dear Steve, 

DID YOU KNOW the future of nutrition and wellness will begin with mapping one's genome? For you, the future is now. Our work with Pure Genomics brings you a degree of individualization that has not been possible until now.

It only takes a few simple steps to get individualized genetic nutritional support. Test your genome. We translate the results in a way you can understand. We target your individualized needs with nutritional support that can be easily implemented.

Have a happy, healthy day. Steve and Bonnie
In the News
Steve Minsky
From Steve Minsky
These days, it is impossible to avoid reading about the connection between genetics and our health.

The wellness habits you adhere to in this lifetime don't just affect you, but your offspring, and your offspring's offspring. The genetic blueprint is the final piece of the puzzle. You will be setting up your family for generations.
Who Is Pure Genomics
Pure Genomics is a research and testing division of Pure Encapsulations. Pure Encaps' lead nutrition pharmacologist, along with a family practice MD specializing in nutrigenomics, created the program.
What Is Pure Genomics
Pure Genomics presents relevant, research-based genetic deficiencies that can be mitigated with the right individualized nutrient, dietary, and lifestyle recommendations from knowledgeable health professionals.
When Was Pure Genomics Launched
Pure Genomics was introduced in the fall of 2015. We have counseled over 300 clients about their results since it was introduced.
How Do I Get Pure Genomics
The process is simple:
  1. Go to or Order a genetic kit to be sent to your home. You can get the test for $99 (Ancestry only) or $179 (Wellness Traits, Heritable Traits, and Ancestry), at this 23andMe link because of your relationship with us. We have no financial arrangement with 23andMe. Or you can order an acestry kit from
  2. When you receive your genetic kit from 23andMe or Ancestry, follow the instructions to prepare your saliva sample and send back to 23andMe or Ancestry.
  3. When your test results are complete, 23andMe or Ancestry will email you a link to your personal home page, where you will access your raw genetic data.
  4. Go to your personal page and download your raw data file to your desktop or download folder. Attach the file and email it to us.
  5. When we get your raw data file, we will upload it into the Pure Genomics database, and Steve will contact you when the results are complete.
Why Do We Use Pure Genomics
We waited over a decade to get into nutrigenomics because we had never felt the research matched the hype. Pure Genomics stands out because they only focus on genes backed by impeccable research. They follow genetic research that Big Pharma has spent billions on. However, instead of focusing on pharmaceuticals, Pure Genomics and health professionals like ourselves look at nutrients, diet, and lifestyle to mitigate negative expression of our genes.
How Do I Interpret the Results
There is no more detailed level of individualization than your genetics. We have found that the results shed light on the deepest layer of what clients needs to do to achieve optimal health. The results can be reaffirming or sobering, depending on where one is at with his or her health.

Currently, there are six genetic panels that we go over with you. If you are a new client, we can incoporate your results as part of your New Client Wellness Evaluation. If you just want us to review your genetic results, you can pay a consultation fee to go over the results with Bonnie or Steve. If you are a NCI Well Connect Member, you can go over the results with Steve for free as part of your membership.

Over time, more panels will be introduced as the research warrants. The wonderful thing is that you never have to retest your genome. Your genome does not change. What changes is how your genes are expressed, and our job is to help you express them positively and harmoniously.
What About Privacy
Both 23andMe, Ancestry, and Pure Genomics have taken extraordinary steps to assure privacy of your genetic information. Nutritional Concepts does not keep any digital genetic information on its servers.
Pure Genomics Video and Images
"When health is absent, wisdom cannot reveal itself; art cannot become manifest; 
strength cannot be exerted; wealth is useless, and reason is powerless."
-Heterophiles (physician to Alexander the Great)
We truly believe nutrigenomics is the most important development in nutrition and wellness in over a decade. Any hesitancy you have about mapping your genome will be mitigated once the deepest layer of your individual needs is explained to you.
WCMembershipNCI Well Connect Membership =
Free Pure Genomics Analysis
NCI Logo
A one year NCI Well Connect Membership includes:
  1. Wellness Coaching Sessions. One free 45 minute session for your Pure Genomics genetic results, or on topics such as Immune System, Detox, Shedding Weight, Food Cravings, Food Addiction, and any other topic of your choosing (Bonnie's services not included with membership).
  2. Weekly eNewsletters (84 issues). We publish our long-form issue on Monday and a Mid-Week Brief on Wednesday. Our eNewsletter has been honored with the Constant Contact All Star 9 years in a row.
  3. Self-Help Action Plans. Access to two titles per month from our self-help Action Plan Library. There are currently 42 Action Plan titles to date on all aspects of wellness, including the new Eye-Mazing Vision Protection Action Plan. You can view the list here.
  4. Natural Foods Shopping List. Updated quarterly, our Natural Foods Shopping List includes only the most meticulously vetted, highest quality food and beverage products that we recommend to our clients. These include gluten-free, corn-free, and kosher pareve items.
The approximate cost for all of this? One dollar a week! Quite a bargain for this volume of expert wellness advice.
Serving your individual wellness needs. We appreciate your patronage and support.

Have a happy, healthy day,
Bonnie, Steve, Carolyn, Lilo, Elizabeth, and Jeannie
(847) 498 3422 - main 

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